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Anti-Idiotarian Rottweiler » How to Kill a Brand
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(Via Hot Air)

Let’s see, you’ve got a hugely popular brand with some of the best games out there, so what do you do in order to make sure that your market share plummets and you end up being the Betamax of consoles?

1) Make sure to delay the launch as much as possible while your competition gobbles up market shares.

2) Include features that nobody actually wants, such as a “new standard” in DVDs that nobody actually uses.

3) Take your reputation for backwards compatibility (thus meaning that your loyal customers won’t have to throw out their entire libraries) and kick it in the shin, changing it from “sure thing” to “maybe, if you’re lucky.”

4) Take features that everybody DOES want (such as online connectivity) and make sure it doesn’t work near as well as the competition’s, the competition that has been doing successfully what you won’t do for months already.

5) When you finally DO launch, amidst much fanfare (presumably to remind everybody that you’re still around), make sure that there’s one unit for every 10,000 prospective buyers.

6) Call the most ludicrously high price tag on the market a “feature” instead of a monumental fuckup.

Nicely done, Sony. Here’s the audio-visual aid for you, in case you’re having trouble with all of the polysyllabic words up there:

(And no, I’m NOT a “Sony Hater.” As a matter of fact, I was one of their most loyal customers.)

17 Responses to “How to Kill a Brand”
  1. juandos Comment by juandos

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    Game consoles?!?!

    What a waste!

  2. Viscount Ian S. Comment by Viscount Ian S.

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    Oh Emperor, you have been tricked by the technology equivalent of flashy media lefties.

    1) The PS3 and Nintendo Wii launched at the same time. There was no “deliberate delay”, it’s simply that Bill Gates jumped the gun.
    2) Blu-Ray has overtaken HD-DVD in total sales and has the support of every Hollywood studio except Universal. Home theatre experts are already calling it the winner of the format war.
    3) Tens of thousands of PS1 and PS2 games run fine on the US and Japanese PS3s. The Europeans are getting a lesser solution, but it’s still ahead of what Microsoft offers, and fark Eurabia anyway.
    4) The online works great for me, and it includes a full-featured web browser that renders the Rott great (MS doesn’t have one because it would hurt sales of Media Center PCs), in addition to playing YouTube videos and running Java applets. It’ll get better with updates, just as the original Xbox did.
    5) The launch shortage was largely the work of eBay speculators - the 360 and Wii both had similar shortages, as did the PS2 back in 2000.
    6) The price is high, but nobody mass-market touches consoles until they’re $150 anyway so all it’s hurting are early adopters. (Ditto the 360 at it’s current price).

    The Viscount has over a decade of experience in “the industry”. The only difference between this and past launches is that now the various fanboys have Internet connections.

  3. Viscount Ian S. Comment by Viscount Ian S.

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    PS: opinions are strictly my own, I’ve owned almost every console since the 2600, and here’s a better video to post.

  4. hitnrun Comment by hitnrun

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    Oh, come on, Count. Micro&Soft may have rushed their product out, but you can’t say Sony didn’t try to create an artificial scarcity by coordinating their supply and launch date to maximize more desire than the system deserved. They did the exact same thing with the PS2. Then, they were the only dog in the hunt, so they got away with shipping a couple hundred thousand broken consoles to stores in time for Christmas, and everyone had to grumble and take a number. They got their artificial demand.

    This time the price is even higher, and there are two serious alternatives, and it’s blowing up in their faces. It’s hilarious to watch. Maybe next time they’ll think twice before letting Marketing run the Production and Sales departments.

  5. chuck Comment by chuck

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    The real problem with the PS3 is that development costs are between two and three times higher than the 360 and the console price is higher too. Sony ends up with an installed base that is too small to convince developers to take a chance which leads to a lack of games to take advantage of the new Cell chip. That leads to a downward spiral as there aren’t games to convince anyone to shell out $600 which means the installed base doesn’t grow fast enough to cause developers to target games for it.

    and href=”http://www.theinquirer.net/default.aspx?article=37773″>

  6. Emperor Misha I Comment by Emperor Misha I

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    Trust me, Ian. Being a devout PS fan since they first came out, I WANT to believe, but they’re not helping any.

  7. LC HOGHEAD Comment by LC HOGHEAD

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    We have a PS3 and like it just fine.

  8. Viscount Ian S. Comment by Viscount Ian S.

    Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method emotions::filter_text() should not be called statically in /home/misha/public_html/2007/wp-includes/plugin.php on line 59

    I’m so not going to get into a console war on the Rott, but a few quickies:

    hitnrun: There was a genuine manufacturing problem initially due to the laser diodes for the optical drive. That was fixed early in December and Sony’s manufacturing and distribution came fully on-line about a week before Christmas, which caused the well-publicized collapse of the eBay speculators’ market. Meanwhile Nintendo is still only shipping about a 7-8 units per month per retailer - you tell me who’s creating scarcity.

    Chuck: every developer I know of runs both systems off the same code and data, so the development costs are identical and shared between the systems. They’re far more similar to each other than the PS2/Xbox1/GameCube, and nobody was bitching about it then.

    Misha: I trust you. Sony’s marketing has been pretty inept. But the machine does sell itself if you give it some quality time (especially with the downloadable MotorStorm demo, which will inspire boycotts from the Sierra Club). Playing PS1 and PS2 games on a quality wireless controller with infinite memory card space (it saves to the hard disk) is by itself a pretty nice innovation. And you can plug in a USB keyboard and mouse to control the browser (and future first-person shooters) as G*d intended. I’m not saying the Wii’s gesture controlled version of Opera isn’t cool, but it sure tires out your arms in a hurry :)

  9. chuck Comment by chuck

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    Viscount,
    Yes you can develop both with the same code and data but then you aren’t taking full advantage of the hardware that costs 50% more than the 360 and once again, no one has a reason to buy the higher cost platform as it doesn’t offer any difference in the experience. Lack of difference in the gaming experience means less incentive to buy the second console. Lack of sales of the second console means less incentive to develop games that take advantage of the console’s power to create a different experience. It is a cycle Sony has to figure out how to break if they are going to have the success with the PS3 that theyy have enjoyed in the past.

  10. Unregistered Comment by Don

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    huh…gaming nerds…kinda like taking hollyweird serious when they talk politics!!! Just kidding :)

  11. Unregistered Comment by Draven32

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    My local wal-mart has three Ps3s on the shelf….

  12. NevadaDailySteve Comment by NevadaDailySteve

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    I’m not a gamer so I can’t comment on whether this console is better/worse/the same as other consoles but I used to work for a call center (known by those of us imprisoned there as Digital Outhouse) that handled Sony sales and customer service calls. I sold computers and computer accessories and Sony had a long history of pushing something and then not delivering the quantity we could sell. They also came up with some really retarded ideas. They tried an Internet appliance that cost barely less than a full fledged computer, how stupid is that? We were all the time getting nasty-grams telling us that we weren’t invoicing enough sales but many times Sony wouldn’t have the product we were selling. Sony= Soon, Only Not Yet.

  13. NCLivingBrit Comment by NCLivingBrit

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    I too was a Sony fanboy, I wore out two PS2’s…..

    But between the cost, the crappy games so far and the sheer bloody-minded arrogance Sony have displayed, there is no way in Hell I’m buying a PS3.

    Every time they open their mouth they spew contempt for the people that made them a success by opening their wallets, which does very little to make me brand loyal.

    MS are almost as bad with their “ring of death” saga, but I’ll forgive that for Dead Rising, Gears of War etc.

    If I could find one, I’d already have a Wii, even though it (like the 360) would require me buying a new tv.

    So Sony, you managed to piss of this fanboy, along with most of his fanboy friends. Nice job.

  14. Serious Sean Comment by Serious Sean

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    The biggest reason that I’m holding off on a PS3; I’m not paying $600+ dollars for a game console (yes, so my PC, which I play a lot of video games on, is in the neighborhood of $2000, so what? It’s worth it!). Sure, Resistance: Fall of Man looks cool (as will the next Ace Combat game), but what else is there? MGS4 is probably coming to Xbox360 (got one of them already), and Mercenaries 2 and Resident Evil 5 are going to be for Xbox360 as well (Mercs 2 will be for PC as well).
    Oh yea, and anyone else found themselves laughing that the Killzone 2 “gameplay footage” that the fanboys were drooling over a while back turned out to be pre-rendered?

  15. AyUaxe Comment by AyUaxe

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    Viscount Ian obviously knows his stuff on this. My 13 and 16 yr. olds are of much the same mind and know way more than I and probably more than Misha on this one, limited topic. We had a fun little camp out at a Toys R Us in October to get the pre-orders for Wii and PS3. Had ‘em for each son for Christmas. Wii is typical Nintendo, great for what it is, but it’s not a “big boy’s” game console. We had an early PS2 that finally gave up the ghost about 2 years ago. Now all those games we had are playable again and that’s a good diversion when my boys aren’t studying, trying to build crazy motorized contraptions or such. It is BS that Sony is wasting manufacturing resources and robbing the ignorant with their 20gb(?) PS3 models. The 60 gb unit we have was online via home wifi right alongside the Wii. It is the one to get, but also harder to find. It’s proven to be a fine “media center” so far. Microsoft is still the biggest, bloatedest jerk in every market it invades. Sony isn’t what it used to be in terms of customer satisfaction and quality, but then what is? If there’s a desire to make some statement or boycott some manufacturer because of perceived abuses, MrSofty would be my target.

  16. SoCalOilMan, LC Comment by SoCalOilMan, LC

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    I have never been a fan of being on the razor edge of technology.

    Mostly it was the cost involved, but there was some 1st hand experience, some gleaned though friends thank G-d, like LaserDiscs, 8 Track, Beta (which got screwed by tape length (60 min. vs the VHS 120 min. which would have been corrected) but another Sony mistake.

    If your a gamer, you just have to hope that a cool game will come out on your format, I’m not going to buy all the consoles just so I can play a particular game. For me the PC is what I need, and if a game will play on it fine, but otherwise I can live without it. There are other games out there and I don’t feel the drive to own the newest and most spectacular. I can either play at a friend who felt the need or wait til they finally release it for the home computer (which they will if it’s worth a damn).

  17. Unregistered Comment by TheRoyalFamily

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    Hey, at least with the internal hard drive, you don’t have to pay $25 for an 8Mb (Sony) memory card…

    OK, not exactly the biggest selling point, I know :p

    (I recently got a PS2, so I had that fun experience, though I only paid $10 for a non-Sony card - still rediculous, when you can get a 1Gb flash drive for $20.)

    Bah, I won’t pay $250 for a Wii; I sure as hell won’t pay $600 for something that might have exclusive rights to a couple of good games in a year (I’ve heard rumors that even FFXIII may possibly perhaps go to the 360 as well).